Magic Plants is a project in which designers explore nature — its formation, structure, and beauty — through tactile contact.
The goal of the project is to discover natural form through classical woodworking techniques, turning the creation of an object into a metaphor for the growth of a plant. The project is based on the story of a design object’s birth, similar to the way a plant grows under specific environmental conditions. In this case, those conditions begin with randomly found pieces of wood, cut down by city services on the coast of the Adriatic Sea. Each fragment becomes a “seed” from which an unknown plant may grow. Through tactile contact with the material, designers search for its form and structure. Nature has its own laws: when everything aligns harmoniously, a plant grows strong and beautiful; if not, it does not survive. The same principle applies here. Through dedicated material shaping — taking into account the size and species of the wood, the number of knots and natural imperfections — the final form of each object appears. Handwork allows each object to be “grown” meditatively, like a magical plant. We are not meant to outshine nature, but we can try to come closer to it.
The collection "FRUTTI DI MARE" was presented at Alcova during Milan Design Week 2026 and at Collectible in Brussels 2026.